Leveraging AI and Skilled Talent for Sustainable Business Performance: Culture as a Moderator

Authors

  • Muhammad Sohail Javaid Research Associate, Superior University
  • Rana Basharat Faraz Student, Masters Degree in Business Management, Vilnius University
  • Syed Zain Ul Abedeen M.Phil Scholar HCBF PU
  • Anam Sajid Federal Urdu University of Arts Science and Technology
  • Raees ur Rehman Superior University Lahore

Abstract

This study explores the dynamic relationship between Artificial Intelligence (AI), skilled workers, and business sustainability, with a focus on the moderating role of organizational culture. AI is revolutionizing business processes by enhancing efficiency, reducing operational costs, and enabling innovative business models, making it a critical driver of sustainability. Skilled workers play a vital role in ensuring the effective implementation of AI technologies, adapting to new systems, and fostering innovation. However, the integration of AI and human capital is influenced by the organizational culture, which either facilitates or hinders this synergy. Organizational culture acts as a moderator by shaping how AI is adopted and how workers adapt to technological advancements, thus influencing the overall sustainability of a business. This research aims to examine the interdependencies between AI, skilled workers, and business sustainability while assessing how organizational culture can mediate or moderate these interactions.

Keywords: Artificial Intelligence (AI), Business Sustainability, Skilled Workers, Organizational Culture, Technological Integration, Human Capital, Innovation and Efficiency

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Published

2025-09-12

How to Cite

Muhammad Sohail Javaid, Rana Basharat Faraz, Syed Zain Ul Abedeen, Anam Sajid, & Raees ur Rehman. (2025). Leveraging AI and Skilled Talent for Sustainable Business Performance: Culture as a Moderator. Sociology &Amp; Cultural Research Review, 4(01), 915–933. Retrieved from https://scrrjournal.com/index.php/14/article/view/370