Emoji Aesthetics in the Digital Age: A Comparative Analysis of User Preferences for Apple, Android Emoji Style

Abstract

Emojis are used worldwide in digital conversations, and each app or website has its own style for them. This paper compares the emoji designs used by Apple and Android and evaluates the impact of these differences on user preferences. The paper examines the elements of color, shape, expressiveness, and cultural meaning by conducting surveys, looking at visuals, and studying previous studies. It appears that beauty in design can play a major role in engaging users and creating a strong emotional bond, affecting both the UX and how platforms communicate.

Keywords: Emoji, Aesthetics, Digital Age, User Preferences, Apple, Android