Exposing Ideological Whims: A Discourse Analysis of Selected Advertisements

Abstract

This study focuses on commercials advertisements which have been published, showing the contexts where hidden ideologies and their consequences have been reflected. These ideologies are important in illustrating the goals of advertising rules and regulations. Socialization and cultural factors have impacts on the wonderful subject of critical discourse analysis. Changes in society and politics are quite important in this regard. One excellent instrument for observing the aftereffects of ads is research methods have been approached by Kress and Leeuwen's representation of data analysis and visual design grammar which are clear sources for observing the hidden and true meanings of commercials. Human mental capacities have a significant impact on the transition of various ideologies from one comparative study to another. This illustrates what the human mind is capable of depending on the situation. The various socioeconomic circumstances are regarded as essential resources for adjusting the situational analysis. The audiences just focus on the conductivity of various situations and analytical theories of various substances, whether or not these are creative. Therefore, it can be concluded that Fairclough's paradigm of interpretation and explanation is quite applicable in this situation. Therefore, we must concentrate in this context by determining the situational settings.

Keywords: Ideological, Whim, Discourse, Advertisement, Socioeconomic