Exploring the Relationship between Health Consciousness and Organic Food Consumption: A Case Study in District, Faisalabad

Authors

  • Anisa Riaz PhD. Rural Sociology Scholar University of Agriculture Faisalabad
  • Dr. Kanwal Asghar Assistant Professor at Department of Rural Sociology University of Agriculture Faisalabad, Pakistan
  • Mariam Mukhtar M.Phil. Rural Sociology University of Agriculture Faisalabad

Abstract

This study explores the relationship between health consciousness and organic food consumption, focusing on the attitudes and intentions of university students in District Faisalabad, Pakistan. As health concerns and environmental consciousness rise globally, understanding consumer behavior towards organic food has become critical. A quantitative research design was employed, utilizing a structured questionnaire to gather data from 200 students. The findings indicate that health-conscious individuals exhibit more favorable attitudes toward organic food consumption. Additionally, environmental concerns significantly influence purchasing intentions, while social influences and product availability play a secondary role. The study suggests that health and environmental benefits should be emphasized in marketing organic food to effectively target health-conscious consumers.

Keywords: Health Consciousness, Organic Food, Consumer Behavior, Purchasing Intentions

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Published

2025-04-06

How to Cite

Anisa Riaz, Dr. Kanwal Asghar, & Mariam Mukhtar. (2025). Exploring the Relationship between Health Consciousness and Organic Food Consumption: A Case Study in District, Faisalabad. Sociology &Amp; Cultural Research Review, 3(02), 13–16. Retrieved from https://scrrjournal.com/index.php/14/article/view/175

Issue

Vol. 3 No. 02 (2025): Sociology & Cultural Research Review

Section

Articles