Zoha Maryyam, Muhammad Hammad Altaf, Amaaz Ahmed Saeed, and Adeena Anees. “THE IMPACT OF CONSUMER BRAND ENGAGEMENT ON ONLINE PURCHASE INTENTION: A QUANTITATIVE STUDY IN THE BEAUTY INDUSTRY”. Sociology & Cultural Research Review 3, no. 01 (March 19, 2025): 1213–1223. Accessed April 29, 2025. https://scrrjournal.com/index.php/14/article/view/163.