ZOHA MARYYAM; MUHAMMAD HAMMAD ALTAF; AMAAZ AHMED SAEED; ADEENA ANEES. THE IMPACT OF CONSUMER BRAND ENGAGEMENT ON ONLINE PURCHASE INTENTION: A QUANTITATIVE STUDY IN THE BEAUTY INDUSTRY. Sociology & Cultural Research Review, [S. l.], v. 3, n. 01, p. 1213–1223, 2025. Disponível em: https://scrrjournal.com/index.php/14/article/view/163. Acesso em: 29 apr. 2025.